by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.
Tag archives: Comparative advertising
Fair Exchange: Comparative advertising — help or hindrance?
by Erna George. I do believe that competition is what keeps innovation flowing, pricing honest and the consumer getting good value. But will consumers start questioning whose stats are correct, how are comparisons done and whose claims are being honest versus who is being economical with the truth? How exactly does this help the person in the street, or in the supermarket, and what does it do to brand trust?