by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
by DK Badenhorst. UFC 229 has some interesting cultural branding lessons and, more specifically, a brand architecture lesson for us.
by DK Badenhorst. Let’s look at a much-written-about ad that recently hit our screens: Nando’s Afrotising aka “More South African Flavour”.
by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.
by DK Badenhorst. One commercial that’s done a great job of using intertextuality in recent months is the first adidas Originals commercial.
by DK Badenhorst. Brand character and culture have moved from being high-end brand deliverables to becoming the bread and butter of branding.
by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from nowhere.
by DK Badenhorst. What is it about this piece of communication that leaves us so intrigued?
by DK Badenhorst. That our individual and creative selves stand apart from our branded and commercial selves seems to become difficult to maintain.
by DK Badenhorst. It seems that motherhood is also shifting — maybe not in response to fatherhood but to what we think of femininity.