by Jason Stewart. Here are the five key broad lessons for brands to live by, to be relevant to this generation.
by TJ Njozela. This whole generation shandies can be confusing, but it really helps brands talk to the right group to get them to cop their product.
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.