by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
by Jason Stewart. Here are the five key broad lessons for brands to live by, to be relevant to this generation.
by TJ Njozela. This whole generation shandies can be confusing, but it really helps brands talk to the right group to get them to cop their product.
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
by Julia Ahlfeldt. These are the important questions needed to be asked by brands intent on crossing the consumer chasm from those born after 1992 to those born before.
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
by Paulo Dias. It’s easy to get lost in sales figures, which is why I make a point of immersing myself back into raw radio as often as I can to reignite my love for the medium.
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
by Fiona Hitchcock. Millennials are the generation that increasingly are becoming my generation of choice when hiring. Is this a good or a bad thing?