FastFoward: The future of power

by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.

SA’s young millennials: invincible, bright-eyed, money-saving big-earners

by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.

South Africa’s youth more ‘culture creator’ than millennial

by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.

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