by Carl Cardinelli. Ahh, millennials. The problem isn’t their mindset. It’s yours.
Tag archives: millennials
Tuned: Frank reality — inspiration in a perfect world
by Thabang Leshilo (@Thabang_Leshilo) There is a global cultural shift in social perceptions and behaviours which is expected to have a powerful impact upon the future. The glossy world is being discarded, the reality of people rejecting perfection and abandoning their immaculately curated online selves. Instead, the gritty is becoming aspirational — genuine candour valued as people seek out interactions that are authentic and open.
Tuned: Social media — fuel for music festival fire
by Thabang Leshilo (@Thabang_Leshilo) The South African music festival of the past was a simple thing, featuring a few local acts performing to a small crowd of enthusiasts. Today, festivals such as Oppikoppi and AfrikaBurn are the stuff that legends are made of. So, what’s all the fuss about and what’s driving this trend?
The Ad Exec: Slowing advertising’s talent churn
by Tom Fels (@thomasfels) Compounded by what has become a full-out war for top minds, the promiscuous nature of the new marketing generation has serious implications for the future of an industry fuelled by intellectual capital.
Tuned: The Millennial female
by Thabang Leshilo (@Thabang_Leshilo) Emma Watson, Chimamanda Ngozi Adichie and Beyoncé have made me ponder the state of South Africa’s gender equality, what it means to be a female of my generation, and how marketers might think about connecting with us as consumers.
Tuned: Wanderlust of the Millennial explorers
by Thabang Leshilo (@Thabang_Leshilo) ‘Experiences’ are the be-all and end-all for us millennials, that generation of earth’s inhabitants fast defining themselves as global citizens. As such, our preferences and behaviours will dramatically change the travel industry as we — well, as you non-millennials — know it.
Tuned: Save our Millennials? No, we’ll save you!
by Thabang Leshilo (@Thabang_Leshilo) It’s a dark and gloomy future that has been painted for Millennials, who are said to have high hopes and low prospects. I disagree. We — I’m a Millennial — have characters traits that will see us through.
Tuned: Financially available
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s financial institutions must take on board their own advice with respect to forward planning or miss out on the lucrative Millennial market. And they’d be best off using a mix of media including innovative digital, as well as old-fashioned face-to-face.
#trendMARK: Social media commerce in the Reassurance Economy
a trendMARK feature by Dion Chang (@DionChang) Let’s talk about retail disruption and other top trends for 2014, including: social media commerce; catering to the millennial palate; the reassurance economy; and millennial martyrs (the big data backlash).
Millennial Ad-Grad: The millennial workplace
by Faheem Chaudhry (@FaheemChaudhry) For creative businesses of all shapes and forms, consistently conceptualizing and executing the most original and unique work is a day-to-day goal as client organisations remain under constant pressure to differentiate and reinvent themselves, simply to stay relevant.
The role of technological progression is without a doubt at the heart of this, as opportunities for creating business value are taking different sizes and forms. While the world may be changing, the primary reason for success will always be rooted in the same dynamic. People. Recruiting and retaining the top talent will always be the core competitive advantage of any creative industry leader.
The Millennial Workplace
We’re all becoming increasingly familiar with the differences between millennials and previous generations. We (millennials) were born in the digital age, have grown up in an era of immediate gratification and are geared towards working under constantly changing expectations, pressures and time constraints.
In creative industries specifically, the world’s leading organisations are adopting new and innovative ways of bringing the best millennials to their boardrooms.
More and more business leaders are realising that the work space and atmosphere determines the ways employees work and the way their imaginations explore. The more inspirational the workplace, the easier creative blocks are overcome and new ideas and territories are explored.
So what are the core characteristics of the creative workplace? And what are millennials most attracted to about them?