by Carey Finn. The latest Digital CX Report suggests SA consumers are budding brand advocates — but retailers need to iron out inefficiencies to ensure better online shopping experiences.
Tag archives: online shopping
Market Research Wrap: Youth fear for their financial future
SA youth worries; online grocery sales surge; and media allocation benchmarks — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Motive: Packaging trends to be led by mobile commerce
by Gareth Pearson (@gareth_pearson) Online retail represents exciting opportunities for South African marketers. But with such a strong focus on online shopping, where does this leave packaging and the intimate interaction it enjoys with consumers in the purchase process?
Motive: Digital mags shaking things up for marketers
by Robyn Daly (@robyndaly) As online shopping gathers momentum in South Africa, the next big opportunity for content marketing is around the corner. Here’s a toe-dipping of what the digital magazine ocean looks like.
Media Future: Lack of confidence hampers online shopping
by Arthur Goldstuck (@art2gee) The potential audience for online shopping is growing at its fastest rate ever, but that also means more likely shoppers who are still being scared away.
#trendMARK: Social media commerce in the Reassurance Economy
a trendMARK feature by Dion Chang (@DionChang) Let’s talk about retail disruption and other top trends for 2014, including: social media commerce; catering to the millennial palate; the reassurance economy; and millennial martyrs (the big data backlash).
#trendMARK: Nigeria’s retail deathmatch
a trendMARK feature by Gugu Mtshali. Nigeria, with its burgeoning middle class of repatriated professionals, is poised to undergo a sea-change in Retail, as South African chains enter the high street, to compete with both the locals and online stores.