by Gareth Pearson (@gareth_pearson) Online retail represents exciting opportunities for South African marketers. But with such a strong focus on online shopping, where does this leave packaging and the intimate interaction it enjoys with consumers in the purchase process?
Tag archives: packaging trends
Shelf Life: Packaging, product, design & food trends for 2015
by Louise Marsland (@Louise_Marsland) New packaging, product, design and food trends in the FMCG market for 2015 will revolve around consumer demand for fortified foods; packaging that provides functionality; and ethical product sourcing and manufacture.
#ShelfLifeTrends 2014: Culture change drives packaging innovation
by Louise Marsland (@Louise_Marsland) Packaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on ‘extreme’ flavours; an emphasis on ‘clean’ ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles.