by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. Next up is Gareth Pearson of BMi Research.
Tag archives: by Gareth Pearson
Motive: Packaging trends to be led by mobile commerce
by Gareth Pearson (@gareth_pearson) Online retail represents exciting opportunities for South African marketers. But with such a strong focus on online shopping, where does this leave packaging and the intimate interaction it enjoys with consumers in the purchase process?
Motive: Hello — we’re the Millennials
by Gareth Pearson (@gareth_pearson) Millennials are marketing-savvy and socially empowered — and, as consumers, can be ruthless with products and brands which they see as irrelevant, self-seeking, non-tech, shy and non-engaging.