by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.
Tag archives: motive
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data — at your fingertips.
Motive: South Africa at risk of being digitally out-innovated by offshore players
by Jarred Cinman (@jarredcinman) Late last year, Liquid Telecom announced Kenya as the leader in average internet speeds, with the lowest costs on the continent. This is just the latest in the steady erosion of South Africa’s lead over its African cousins in the evolution of its digital landscape.
Motive: Reaching the masses in magazines — pay up
by Jocelyn Duff. You want to reach the masses by using magazines? Simple, use the ubiquitous family stable: Huisgenoot, DRUM and YOU. But hold on — not anymore.
Motive: Hello — we’re the Millennials
by Gareth Pearson (@gareth_pearson) Millennials are marketing-savvy and socially empowered — and, as consumers, can be ruthless with products and brands which they see as irrelevant, self-seeking, non-tech, shy and non-engaging.
Motive: Digital addiction — the future needs to be #Balanced
by Prakash Patel (@prakashpatel_1) The definition of addiction by our friends at Wikipedia, in less than 140 characters, “is the continued repetition of behaviour despite adverse consequences, or a neurological impairment leading to such behaviour’s”. So what does this have to do with marketing, advertising, management, leadership or even parenthood for that matter? Nothing or everything?
Motive: Quality assurance — more than just spelling and full stops
by Melanie Burger. We now need to consider so many variables across ad and marketing campaigns: trademarks, product and price, legalities, plagiarism and consistency. It’s not just about full stops. The. List. Is. Endless.
Motive: Digital mags shaking things up for marketers
by Robyn Daly (@robyndaly) As online shopping gathers momentum in South Africa, the next big opportunity for content marketing is around the corner. Here’s a toe-dipping of what the digital magazine ocean looks like.
Motive: Will work that’s won internationally do well at Loeries?
by Jake Bester (@BI9PUN) As a result of a poorer showing by South Africa internationally this year — in volume only, I must add — those who have won abroad might be feeling pretty confident coming into the 2014 Loeries, as there is less big work to compete against. My experience says: “Don’t.”
Motive: Bards of the brands
by Robyn Daly (@robyndaly) Brand narratives are the buzzword of today, so content marketing is on the up-and-up. But who’s telling the stories… and is it really such a new thing, after all?