by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.
Tag archives: by Dee Stephens
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data — at your fingertips.
Motive: How mobile and search change retail marketing
by Dee Stephens. It’s all about a brand’s omnipresence and the intent of the searcher/consumer.