by Martin MacGregor. I have spent much time recently trying to understand the phenomenon that is programmatic buying, why it came about and why it has been so successful.
Tag archives: programmatic buying
Motive: Why programmatic will kill digital agencies
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
Beyond Borders: The case for mobile programmatic in Africa
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.
Motive: Using data-driven creative to amplify programmatic
by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.
Media Redefined: Keeping the algorithm conscious
by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more real than purchase.