by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.
by Charlie Stewart. P&G’s decision to pull digital ad spend was based on concerns that its ads were being clicked on by bots.
by Mark Tungate. Caroline Duret of RadiumOne’s Paris office makes “data-driven marketing” sound like an exciting career option.
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.