by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.
Tag archives: programmatic advertising
Clicks ’n Tricks: Bots, the sinners & saints of advertising
by Charlie Stewart. P&G’s decision to pull digital ad spend was based on concerns that its ads were being clicked on by bots.
Global Headline Makers: Caroline Duret, France
by Mark Tungate. Caroline Duret of RadiumOne’s Paris office makes “data-driven marketing” sound like an exciting career option.
Motive: Why programmatic will kill digital agencies
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
Beyond Borders: The case for mobile programmatic in Africa
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.