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Clicks ’n Tricks: Bots, the sinners & saints of advertising

click-here-click-click-here-button courtesy of Pixabay amended for slider

by Charlie Stewart. P&G’s decision to pull digital ad spend was based on concerns that its ads were being clicked on by bots.

Clicks ’n Tricks: YouTube ad controversy doesn’t quite add up

eye google detail macro face courtesy of Pixabay

by Charlie Stewart. Mostly, programmatic, AI and ML work, and we hear little about them. But god forbid the machine goes wrong.

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