programmatic • Tags •

Clicks ’n Tricks: The frustrating opacity of customer acquisition

frustrated-sad-stress-depressed-man by Shiv Mirthyu courtesy of Pixabay

by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.

Clicks ’n Tricks: Performance doesn’t pay off for Adidas

by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.

Clicks ’n Tricks: Time to dump the data management platform?

computer-to-remove-files-e-mail by Annick Vanblaere courtesy of Pixabay

by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.

Unorthodoxy: Combating brand indifference & active avoidance

by Gau Narayanan. Our primary marketing challenge is to tackle one thing and one thing alone: mass indifference.

Media Redefined: Programmatic & the curse of the long tail

scissors-cut-hairdresser courtesy of Pixabay

by Martin MacGregor. I have spent much time recently trying to understand the phenomenon that is programmatic buying, why it came about and why it has been so successful.