by Gau Narayanan. Our primary marketing challenge is to tackle one thing and one thing alone: mass indifference.
by Gau Narayanan. For ad agencies, getting paid fairly by clients is easier said than done.
by Gau Narayanan. As an industry that prides itself on being one step ahead when advising our clients, how well and how often do we apply this to our own business?
by Gau Narayanan. Why do we think that brands need to pay for eyeballs on the large screen but not on the small screen?
by Gau Narayanan. Let’s look at what kind of work works before I try and explain why it does and the implications for marketers and agencies.