by Shukri Toefy & Mikhaila Hunter. A recent announcement by Sir Martin Sorrell acts as an affirmation of a model of a creative, content and production network.
Tag archives: changing ad business models
The innovation fallacy
by Gau Narayanan. As an industry that prides itself on being one step ahead when advising our clients, how well and how often do we apply this to our own business?
Ad Exec: Economy putting pressure on marketers & agencies alike
by Tom Fels. Adland is stuck in the middle, where pressure for value delivery is combined with the desire for breakthrough strategy and communication.
Mike Abel puts his money where his mouth is
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?