by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
by Sabrina Forbes. It all began in a garage: a couple of students building websites and offering social media services to make a little extra money.
by Shukri Toefy & Mikhaila Hunter. A recent announcement by Sir Martin Sorrell acts as an affirmation of a model of a creative, content and production network.
by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.
by Tom Fels. If the holy grail is shared value, I have a cat to put among the pigeons…
by Alistair Mokoena. I recently did an exercise to see what traits and functional skills are needed to succeed in advertising today — with surprising results.
by Andrew Welch. In the agency environment, “resist” a verb to live by.
by Tom Fels. Do we just work longer hours, make less money and try to generate returns based on eroding budgets? Or do we look for new ways to create value and reinvent the agency’s role in the marketplace?