by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Tag archives: advertising model
#AgencyFocus: MADE for small startup companies
by Sabrina Forbes. It all began in a garage: a couple of students building websites and offering social media services to make a little extra money.
Time to embrace change & a shifting creativity business model
by Shukri Toefy & Mikhaila Hunter. A recent announcement by Sir Martin Sorrell acts as an affirmation of a model of a creative, content and production network.
Motive: Agency integration trends
by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.
Ad Exec: Agency fees — performance before profit?
by Tom Fels. If the holy grail is shared value, I have a cat to put among the pigeons…
The Switch: Going back to brilliant basics
by Alistair Mokoena. I recently did an exercise to see what traits and functional skills are needed to succeed in advertising today — with surprising results.
Motive: Resistance + tension could future-proof your agency
by Andrew Welch. In the agency environment, “resist” a verb to live by.
Ad Exec: Wanted — new commercial model for advertising
by Tom Fels. Do we just work longer hours, make less money and try to generate returns based on eroding budgets? Or do we look for new ways to create value and reinvent the agency’s role in the marketplace?