by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Tag archives: procurement
Extract: How to Tango with a Tiger — Sarah Ritchie on procurement
by Sarah Ritchie. Have you ever wondered why more and more excellent agencies are choosing to say no to pitching?
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
Masterclass Notes: Procurement’s take on marketers, agencies & 2017
by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
Media Redefined: Grey’s the answer when looking for B&W solutions
by Martin MacGregor. I’ve sat in meetings where creative, marketing and procurement have all passionately argued their corner with no compromise.
Masterclass Notes: Managing agencies, pitch process & King IV
by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?