by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Tag archives: c-suite
Brands & Branding: ROR— the (not so) new marketing imperative
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
SA C-suites welcome chief customer officer to the club
by Julia Ahlfeldt. While businesses in developed nations have been quicker to adopt the customer mandate than those locally — due in part to our slower adoption of and access to the internet — there are green shoots of change.