by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
by Julia Ahlfeldt. While businesses in developed nations have been quicker to adopt the customer mandate than those locally — due in part to our slower adoption of and access to the internet — there are green shoots of change.