by Gillian Rightford. Let’s look at how to build a process and culture that generates great creative output.
Tag archives: client agency relationships
Q5: Sarah Ritchie on what it means to dance with a tiger [interview]
by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.
Extract: How to Tango with a Tiger — Sarah Ritchie on top 20 frustrations
by Sarah Ritchie. It may not feel like it sometimes, but every single agency frustration is surmountable.
Extract: How to Tango with a Tiger — Sarah Ritchie on difficult clients
by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.
From the outside, looking in
by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
Masterclass Notes: Evolving client-agency models
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
The trust factor
by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Frank: Kindness & the client‑agency relationship
by Mimi Nicklin. Why is it that, even in today’s transparent society, people think it’s ok to be unkind, simply because the phone call is between two people “at work”?
The Suit: Are you all in?
by Jason Harrison. When it comes to building client relationships, only one thing counts: behaviour is truth.