by Johanna McDowell (@jomcdowell) From a client perspective, non-delivery by the agency is a critical factor and the main reason for the end of a relationship.
Tag archives: client agency relationships
The Business of Business: Winning in 2015
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know whether our New Year’s plans are addressing the important stuff? Where to focus our efforts and understanding market trends, as well as having an appreciation for what keeps the CMO up at night, are some of the things we can do to help calibrate our plans.
The Switch: Respect money
by Alistair Mokoena (@AlistairMokoena) The focus of this month’s piece is on the role that money plays in souring good client-agency relationships. Let’s face it, no matter how clear-cut the contractual provisions that deal with money are, money still makes us fight.
The Business of Business: Advertising is good for business
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry’s services to clients, being that of stimulating demand for products and services.
Dissident Spin Doctor: When to listen — and when to push back
by Emma King (@EmmainSA) I firmly believe that, as agencies, we should not be simpering sycophants and, as with most relationships, a client/agency relationship works well when the respect is reciprocated and there’s a mutual ability for both sides to speak frankly and openly to one another.
eBay intensifies Gumtree SA investment
by Herman Manson (@marklives) Claire Cobbledick has moved out of the adland bubble and on to client side. Formerly the MD at storied Cape Town agency The Jupiter Drawing Room, she now reports to eBay as head of marketing for its Gumtree SA classifieds brand. This has resulted in a shift in her understanding of client/agency relationships.
Indy Ad Exec: Make magic before you meet — some tips
by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.
The Switch: Give your Loerie to your client and other love lessons
by Alistair Mokoena (@AlistairMokoena) As an advertising professional, what is your love language and do you know your clients’ love languages? Are you treating your clients the way they’d like to be treated or do you default to how you’d like to be treated?
Marketing 101: Time to overcome the fear of commitment
by Odette van der Haar (@odette_roper) It’s time to discard the fear of commitment and, with the right tools, optimise your client-agency relationship to continue to generate work that is relevant, creative and results-orientated.
New Draftfcb Joburg boss says the buck will stop with him
Recently it was announced that Draftfcb Johannesburg has appointed Alistair Mokoena as Managing Director of the agency. MarkLives caught up with Mokoena to chat to him about his management style, client/agency relationships and his business priorities at Draftfcb.