by Jerry Mpufane. Welcome to 2019 — a very different place.
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
by MarkLives. What may the broader agency and marketing community learn from the rise of non-traditional firms now operating in the ad agency space? First up is Jerry Mpufane of M&C Saatchi JHB Group of Companies.
by Jerry Mpufane. Since the beginning of time, humanity has had a profound need to make friends and to connect. Storytelling enables that.
by Jerry Mpufane. Data is gold and brands must position themselves so as to constantly gauge consumer sentiment.
by Jerry Mpufane. When executed correctly, paid-for social media campaigns undoubtedly carry value for brands.
by Jerry Mpufane. Powerful and immediate turnarounds like Lyft vs Uber should come as a warning call for brands everywhere.
by Jerry Mpufane. How may brands and businesses ensure that they are leveraging the power of their people?
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
by Jerry Mpufane. Here are a few notable issues linked to the digital/traditional advertising conundrum.