by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.
Tag archives: brand value
On My Mind: Interplay of politics, brand values & performance
by Jerry Mpufane. Powerful and immediate turnarounds like Lyft vs Uber should come as a warning call for brands everywhere.
Fair Exchange: Value doesn’t mean low prices or no benefits!
by Erna George. The obsession with cost-saving won’t go away but the increased focus on price as a means of driving sales is destroying brand value.