by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
Tag archives: On My Mind
On My Mind: No story? Good luck with that brand
by Jerry Mpufane. Since the beginning of time, humanity has had a profound need to make friends and to connect. Storytelling enables that.
On My Mind: Data is gold — get analysing!
by Jerry Mpufane. Data is gold and brands must position themselves so as to constantly gauge consumer sentiment.
On My Mind: Smarter investment in social media advertising
by Jerry Mpufane. When executed correctly, paid-for social media campaigns undoubtedly carry value for brands.
On My Mind: Interplay of politics, brand values & performance
by Jerry Mpufane. Powerful and immediate turnarounds like Lyft vs Uber should come as a warning call for brands everywhere.
On My Mind: Brand management — the good & the bad from The Donald
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
On My Mind: Will trad & digital advertising ever truly integrate?
by Jerry Mpufane. Here are a few notable issues linked to the digital/traditional advertising conundrum.
On My Mind: Personal marketing in a global village
by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
On My Mind: Local content surely a bonanza for brands
by Jerry Mpufane. Significant changes to local content quotas have created a huge opportunity for the smart brand CMOs.