by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from scratch?
Tag archives: brand management
Back2Basics: How the brand impacts the business
by Mark Eardley. Big-ish subject, short-ish article.
On My Mind: Brand management — the good & the bad from The Donald
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
Innovator’s Toolkit: Brand Mandela and what it means for his legacy
by Preetesh Sewraj. Madiba’s unique position in SA history means there’s a need to delve deeper to understand the position, value and usage of his brand.
Fair Exchange: The fine line between you and your brand
by Erna George. While being passionate about your brand, you need to realise you and your views are not always those of the brand.
Fair Exchange: Dear brand manager, complaints may be a blessing
by Erna George. If a consumer finds the time and energy to complain, it is an opportunity. However, customer complaints may in a few extreme cases reflect the silliness or the greed of some. Good or bad, the exchange between brands and complainants does not mean that there has to be a winner and loser.