by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from scratch?
by Mark Eardley. Big-ish subject, short-ish article.
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
by Preetesh Sewraj. Madiba’s unique position in SA history means there’s a need to delve deeper to understand the position, value and usage of his brand.
by Erna George. While being passionate about your brand, you need to realise you and your views are not always those of the brand.
by Erna George. If a consumer finds the time and energy to complain, it is an opportunity. However, customer complaints may in a few extreme cases reflect the silliness or the greed of some. Good or bad, the exchange between brands and complainants does not mean that there has to be a winner and loser.