by Preetesh Sewraj. While I’m far from a supporter of Donald Trump, I’m intrigued by the impact his election will have on global innovation.
Tag archives: by Preetesh Sewraj
Innovator’s Toolkit: Adland and the power of failure
by Preetesh Sewraj. Here are some key thought points that may help incorporate a “building on failure” mindset.
Innovator’s Toolkit: Product innovation & shopping choices
by Preetesh Sewraj. There’re several methods used by manufacturers to develop robust innovation pipelines but three tend to dominate.
Innovator’s Toolkit: Brand Mandela and what it means for his legacy
by Preetesh Sewraj. Madiba’s unique position in SA history means there’s a need to delve deeper to understand the position, value and usage of his brand.
Innovator’s Toolkit: Three ‘want’ factors influencing purchase-intent
by Preetesh Sewraj. The modern consumer is influenced by a number of factors that induce purchase,
Innovator’s Toolkit: Trust economy 2.0 — shifting purchase decisions
by Preetesh Sewraj. Tried-and-tested options may be a dangerous position, especially when consumer mindsets evolve with the economic climate.
Innovator’s Toolkit: Building consumer trust
by Preetesh Sewraj. As soon as we start to understand and make sense of the buying patterns and decision-making processes of one consumer market, another emerges.
Motive: Great product innovation equals great advertising!
by Preetesh Sewraj. It’s difficult for creatives to be inspired by products that exhibit no innovation and don’t add true value to consumers’ lives.