by Preetesh Sewraj. While I’m far from a supporter of Donald Trump, I’m intrigued by the impact his election will have on global innovation.
by Preetesh Sewraj. Here are some key thought points that may help incorporate a “building on failure” mindset.
by Preetesh Sewraj. There’re several methods used by manufacturers to develop robust innovation pipelines but three tend to dominate.
by Preetesh Sewraj. Madiba’s unique position in SA history means there’s a need to delve deeper to understand the position, value and usage of his brand.
by Preetesh Sewraj. The modern consumer is influenced by a number of factors that induce purchase,
by Preetesh Sewraj. Tried-and-tested options may be a dangerous position, especially when consumer mindsets evolve with the economic climate.
by Preetesh Sewraj. As soon as we start to understand and make sense of the buying patterns and decision-making processes of one consumer market, another emerges.
by Preetesh Sewraj. It’s difficult for creatives to be inspired by products that exhibit no innovation and don’t add true value to consumers’ lives.