by Jason Stewart. Our mental and emotional wellbeing, knowingly or not, is under siege. When that happens, we look for safety, security, comfort and protection.
Tag archives: nostalgia
Headspace: Connecting with the holiday shopper
by Tenielle Maris. Consumers have already begun strategising the smartest way to go about their spending over the festive season.
Brands & Branding: You Tolkien to me?
by Christo van der Westhuizen. The recycling of true stories in postmodern marketing theory and praxis.
Innovator’s Toolkit: Three ‘want’ factors influencing purchase-intent
by Preetesh Sewraj. The modern consumer is influenced by a number of factors that induce purchase,