by Martin MacGregor. Touchpoint strategy, which is what I do, is exactly like fishing and I often draw the parallels.
Tag archives: touchpoints
Headspace: Connecting with the holiday shopper
by Tenielle Maris. Consumers have already begun strategising the smartest way to go about their spending over the festive season.
Headspace: Where heart meets tech
by Tenielle Maris. Consumers no longer see the walls between the physical and digital worlds, and neither should we.