by Tenielle Maris. Brands are demonstrating the art of nudging in simple ways that go back to human-led insights and don’t necessarily rely on traditional rewards.
Tag archives: by Tenielle Maris
Headspace: Brand loyalty & the not-so-monogamous consumer
by Tenielle Maris. Should brand managers focus their attention on recruiting new customers or on creating deep relationships with loyal customers to optimise brand growth?
Headspace: Storytelling & your evolving brand’s narrative
by Tenielle Maris. Why all the sudden hype around brand storytelling?
Headspace: New normal — shaking free from gender-based stereotypes
by Tenielle Maris. Gender discrimination remains one such obstacle that continues to pervade the way in which consumers view not only themselves but also the rest of society.
Headspace: Connecting with the millennial parent
by Tenielle Maris. The age-old saying goes that “it takes a village to raise a child”; however, the modern-day definition of village now encompasses the communities made possible through technology.
Headspace: Wellness in the consumer journey towards self-actualisation
by Tenielle Maris. Consumers are looking to escape superficial self-gratification and are, instead, looking for something much deeper.
Headspace: Eyes wide open this year
by Tenielle Maris. It seems that brands are under the magnifying glass now, more so than ever before, but the question is why now?
Headspace: Connecting with the holiday shopper
by Tenielle Maris. Consumers have already begun strategising the smartest way to go about their spending over the festive season.
Headspace: Beyond the solution to lending a helping hand
by Tenielle Maris. There’s a renewed focus on the notion of ‘serving is the new selling’ and the importance of embracing your brand’s ability to uniquely and efficiently assist its audience.
Headspace: Gen Z & the pursuit of a human touch
by Tenielle Maris. Retailers need to offer Gen Z an experience that compliments both their shopping behaviour and their lifestyles.