by Marco Broccardo. In today’s hyper-connected world, has the term “brand loyalty” become a misnomer?
Tag archives: brand loyalty
Headspace: Brand loyalty & the not-so-monogamous consumer
by Tenielle Maris. Should brand managers focus their attention on recruiting new customers or on creating deep relationships with loyal customers to optimise brand growth?
How does access to info drive influence, consumer trust?
by Sarah Dexter. Consumers the world over generally feel more empowered and in control than ever before, according to the latest New Realities research.
Brands & Branding: Brand use transcending generations
by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Brand Politics: Voters as heroes and the art of brand loyalty
by Alistair Mackay (@almackay) How do our political brands get such fervent support, even in the absence of tangible products and services and, in some cases, poor or skewed records of delivery? If private sector brands could illicit such customer loyalty, their marketing directors would retire at 40 — rich, happy and fulfilled.
The Ad Contrarian: ‘Brand loyalty’ — habit rather than loyalty
by Bob Hoffman (@adcontrarian) Of all the factors relating to consumer behaviour, perhaps none is more misinterpreted and mischaracterized than brand loyalty.