Headspace: Brand loyalty & the not-so-monogamous consumer

by Tenielle Maris. Should brand managers focus their attention on recruiting new customers or on creating deep relationships with loyal customers to optimise brand growth?

Brand Politics: Voters as heroes and the art of brand loyalty

by Alistair Mackay (@almackay) How do our political brands get such fervent support, even in the absence of tangible products and services and, in some cases, poor or skewed records of delivery? If private sector brands could illicit such customer loyalty, their marketing directors would retire at 40 — rich, happy and fulfilled.

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