by Dr Thomas Oosthuizen. Yes, many. But it will also enable many.
Tag archives: Brands & Branding 2017
Brands & Branding: The infinite loop of purposeful & agile brand-building
by Dr Carla Enslin. Consider the infinity loop, in all its seductive and sinuous elegance. But it can also be quite useful as a physical demonstration and metaphor when applied to strategic brand-building.
Brands & Branding: Brands beware — don’t fall into the emotion trap
by Nigel Hollis. Emotion has a huge role to play in determining which brands people buy and when.
Brands & Branding: Moving on up to premium products
by Ailsa Wingfield. South African consumers are trading up for products and services, adopting the mindset that they will buy the best they can for themselves and their families, even in tougher times.
Brands & Branding: The LUSH brand & the ethi-cool effect
by Emma Strumpman & Franci Cronje. Is a brand such as LUSH, offering personal care products, both ethical and trendy?
Brands & Branding: Brand use transcending generations
by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Brands & Branding: Mr Price, fashion blogging & branded equity
by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
Brands & Branding: Music to a brand manager’s ear?
by Andy Rice. In whose hands are brands best off? Where should a CMO look for the best counsel? Agencies or the new kid on the block, management consultancies?