by Carey Finn. Josephine Buys and Peter Langschmidt of the PRC break down some surprising findings from the PAMS Brands People, Products and Platforms Fusion 2019 Survey with Nielsen.
Tag archives: Nielsen
Market Research Wrap: Private labels grab 21% of SA retail
by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.
Market Research Wrap: “Convenience is the ultimate currency”
Cheryl Hunter’s weekly wrap of the latest market and consumer research: smaller, better, faster; global migration; and dairy juice blends decline.
#MRW: Hyper-relevant future • SA shoppers • Creative effectiveness
Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Brands & Branding: Moving on up to premium products
by Ailsa Wingfield. South African consumers are trading up for products and services, adopting the mindset that they will buy the best they can for themselves and their families, even in tougher times.
Who exactly is Africa’s consuming class?
by Ailsa Wingfield. “Untapped potential” is often bandied about when it comes to Africa but the numbers speak for themselves.
Nielsen AdEx Top 50 SA advertisers 2015 vs 2016
by MarkLives. Nielsen has released its list of the top 50 advertisers in South Africa for 2016.