by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
Tag archives: The Eardley Analysis
Market Research Wrap: Ad industry still getting gender wrong
by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.
Market Research Wrap: Synergies between meal kits, supermarkets
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.
Market Research Wrap: Private labels grab 21% of SA retail
by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.
Market Research Wrap: Black Friday in-store sales drop
by MarkLives. Black Friday retail fail, digital OOH growing and B2B buying disconnect — our weekly wrap of the latest market and consumer research.
Market Research Wrap: The Netflix effect on the battle for eyeballs
How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.