Market Research Wrap: Understanding today’s youth market

by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.

Market Research Wrap: Ad industry still getting gender wrong

by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.

Market Research Wrap: Synergies between meal kits, supermarkets

by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.

Market Research Wrap: Private labels grab 21% of SA retail

by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.

Market Research Wrap: The Netflix effect on the battle for eyeballs

How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.

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