by MarkLives. Black Friday retail fail, digital OOH growing and B2B buying disconnect — our weekly wrap of the latest market and consumer research.
Tag archives: B2B buying decision cycle
Back2Basics: B2B sales & margins — who really generates yours?
by Mark Eardley. Knowledge is power.
Thinking B2B: How to use client mapping to acquire B2B customers
by Warren Moss. If you’re selling into another company, you first need to map the organogram of that organisation.
Thinking B2B: Social media in the B2B space
by Warren Moss. From a business-to-business perspective, social media has an equally important role to play in communication.
Back2Basics: B2B’s ‘One Ring’ — the buying decision cycle
by Mark Eardley. The B2B world has its own version of the One Ring. It’s not magical but it sure is powerful. Here’s what it does.