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coins-currency-investment-insurance by stevepb courtesy of Pixabay

Salary Survey 2020: Who earns what in adland & marketing in South Africa

  •   20 Jan 2020
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by MarkLives (@marklives) Recruitment agency, Ad Talent, has released its 2020 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year.

It was compiled using:

  • figures of actual placements made by Ad Talent
  • figures from monthly salary information obtained from all candidates interviewed by Ad Talent from January 2019 to December 2019
  • figures from monthly salary information obtained from candidates who have submitted their CVs to Ad Talent
  • monthly cost to company (CTC) figures, and
  • the average monthly salaries per sector.

The survey notes that salaries vary significantly, depending on many factors, including size of the company, desirability to work for a particular company, and status. Salaries for media-sales roles vary significantly, depending on the commission structure/incentives. Years of experience references time spent in that particular position and NOT total working experience. This survey is not intended to be prescriptive but a report on what Ad Talent, not the entire industry, has experienced in the past 12 months. MarkLives republishes it with permission.

Advertising agencies

0–2 yrs (light)

2–5 yrs (medium)

5–9 yrs (heavyweight)

Managing director

Johannesburg R90 000–R100 000 R100 000–R150 000 R150 000+
Cape Town R75 000–R90 000 R90 000–R130 000 R130 000+

Deputy MD

Johannesburg R85 000–R94 000 R94 000–R100 000 R100 000+
Cape Town R75 000–R84 000 R84 000–R93 000 R93 000+

Client service/business unit director

Johannesburg R56 000–R60 000 R60 000–R66 000 R66 000+
Cape Town R48 000–R55 000 R55 000–R60 000 R60 000+

Group account director

Johannesburg R49 000–R54 000 R54 000–R60 000 R60 000+
Cape Town R45 000–R50 000 R50 000–R55 000 R55 000+

Account director

Johannesburg R36 000–R41 000 R41 000–R50 000 N/A
Cape Town R35 000–R40 000 R40 000–R46 000 N/A

Account manager

Johannesburg R24 000–R27 000 R27 000–R36 000 N/A
Cape Town R18 000–R20 000 R20 000–R30 000 N/A

Account executive

Johannesburg R15 000–R18 000 R18 000–R21 000 N/A
Cape Town R12 000–R15 000 R15 000–R17 000 N/A

Project manager

Johannesburg R27 000–R40 000 R40 000–R45 000 R45 000+
Cape Town R23 000–R30 000 R30 000–R40 000 R40 000+

Operations

Johannesburg R49 000–R60 000 R60 000–R80 000 R80 000+
Cape Town R45 000–R57 000 R57 000–R70 000 R70 000+

Production

Johannesburg R14 000–R22 000 R22 000–R40 000 R40 000+
Cape Town R12 000–R20 000 R20 000–R35 000 R35 000+

Traffic

Johannesburg R15 000–R20 000 R20 000–R37 000 R37 000+
Cape Town R15 000–R17 000 R17 000–R35 000 R35 000+

Strategic planning director

Johannesburg R63 000–R70 000 R70 000–R89 000 R89 000+
Cape Town R55 000–R68 000 R68 000–R85 000 R85 000+

Strategic planner

Johannesburg R18 000–R30 000 R30 000–R47 000 R47 000+
Cape Town R15 000–R25 000 R25 000–R40 000 R40 000+

Digital

Strategist

Johannesburg R20 000–R34 000 R34 000–R50 000 R50 000+
Cape Town R20 000–R30 000 R30 000–R50 000 R50 000+

Project manager

Johannesburg R27 000–R35 000 R35 000–R45 000 R45 000+
Cape Town R25 000–R30 000 R30 000–R42 000 R42 000+

Social media manager

Johannesburg R22 000–R30 000 R30 000–R45 000 R45 000+
Cape Town R17 000–R20 000 R20 000–R30 000 R30 000+

Social media and analytics specialist

Johannesburg R24 000–R33 000 R33 000–R50 000 R50 000+
Cape Town R19 000–R28 000 R28 000–R42 000 R42 000+

Social media community manager

Johannesburg R15 000–R22 000 R22 000–R38 000 N/A
Cape Town R15 000–R18 000 R18 000–R30 000 N/A

Content manager

Johannesburg R18 000–R25 000 R25 000–R38 000 R38 000+
Cape Town R13 000–R18 000 R18 000–R30 000 R30 000+

Account executive

Johannesburg R17 000–R20 000 R20 000–R23 000 N/A
Cape Town R13 000–R18 000 R18 000–R20 000 N/A

Account manager

Johannesburg R26 500–R30 000 R30 000–R40 000 N/A
Cape Town R19 000–R25 000 R25 000–R35 000 N/A

Account director

Johannesburg R40 000–R45 000 R45 000–R50 000 N/A
Cape Town R35 000–R42 000 R42 000–R47 000 N/A

Group account director

Johannesburg R49 000–R54 000 R54 000–R58 000 R58 000+
Cape Town R47 000–R52 000 R52 000–R55 000 R55 000+

Client service director

Johannesburg R56 000–R60 000 R60 000–R67 000 R67 000+
Cape Town R48 000–R50 000 R50 000–R60 000 R60 000+

SEO specialist

Johannesburg R18 000–R22 000 R22 000–R30 000 R30 000+
Cape Town R15 000–R20 000 R20 000–R28 000 R28 000+

PPC specialist

Johannesburg R18 000–R23 000 R23 000–R35 000 R35 000+
Cape Town R15 000–R20 000 R20 000–R30 000 R30 000+

Brand manager

Johannesburg R28 000–R40 000 R40 000–R50 000 R50 000+
Cape Town R25 000–R35 000 R35 000–R45 000 R45 000+

Analyst

Johannesburg R20 000–R25 000 R25 000–R40 000 R40 000+
Cape Town R18 000–R23 000 R23 000–R33 000 R33 000+

Creative: traditional

Chief creative officer

Johannesburg N/A N/A R135 000+
Cape Town N/A N/A R125 000+

Group/executive creative director

Johannesburg N/A N/A R108 000+
Cape Town N/A N/A R100 000+

Creative director

Johannesburg R52 000–R68 000 R68 000–R80 000 R80 000+
Cape Town R40 000–R48 000 R48 000–R65 000 R65 000+

Head of design

Johannesburg R38 000–R52 000 R52 000–R62 000 R62 000+
Cape Town R35 000–R40 000 R40 000–R50 000 R50 000+

Designer

Johannesburg R10 000–R18 000 R18 000–R34 000 R34 000+
Cape Town R10 000–R17 000 R17 000–R30 000 R30 000+

Creative group head

Johannesburg R38 000–R45 000 R45 000–R55 000 R55 000+
Cape Town R30 000–R40 000 R40 000–R47 000 R47 000+

Art director

Johannesburg R12 000–R18 000 R18 000–R38 000 R38 000–R65 000
Cape Town R10 000–R18 000 R18 000–R35 000 R35 000–R50 000

Copywriter

Johannesburg R11 000–R18 000 R18 000–R38 000 R38 000–R70 000
Cape Town R10 000–R17 000 R17 000–R30 000 R30 000–R60 000

Proofreader

Johannesburg R15 000–R20 000 R20 000–R30 000 R30 000–R47 000
Cape Town R10 000–R15 000 R15 000–R25 000 R25 000–R40 000

Creative strategist

Johannesburg N/A R23 000–R35 000 R35 000–R50 000
Cape Town N/A R20 000–R33 000 R33 000–R42 000

Studio manager

Johannesburg R33 000–R36 000 R36 000–R42 000 R42 000–R55 000
Cape Town R28 000–R35 000 R35 000–R40 000 R40 000–R50 000

DTP operator

Johannesburg R9 500–R16 000 R16 000–R25 000 R25 000–R40 000
Cape Town R8 000–R15 000 R15 000–R24 000 R24 000–R36 000

Promo director/producer

Johannesburg R12 000–R17 000 R17 000–R30 000 R30 000–R48 000
Cape Town R10 000–R15 000 R15 000–R25 000 R25 000–R40 000

Animator

Johannesburg R14 000–R18 000 R18 000–R35 000 R35 000–R57 000
Cape Town R12 000–R16 000 R16 000–R26 000 R26 000–R41 000

Video editor

Johannesburg R10 000–R17 000 R17 000–R30 000 R30 000–R48 000
Cape Town R10 000–R15 000 R15 000–R25 000 R25 000–R40 000

Creative: digital

Digital creative director

Johannesburg R50 000–R62 000 R62 000–R82 000 R82 000+
Cape Town R40 000–R50 000 R50 000–R65 000 R65 000+

Digital copywriter

Johannesburg R13 000–R19 000 R19 000–R37 000 R37 000–R70 000
Cape Town R12 000–R15 000 R15 000–R30 000 R30 000–R43 000

Digital art director

Johannesburg R15 000–R19 000 R19 000–R38 000 R38 000–R68 000
Cape Town R13 000–R16 000 R16 000–R35 000 R35 000–R50 000

Digital designer/multimedia designer

Johannesburg R13 000–R19 000 R19 000–R38 000 R38 000–R50 000
Cape Town R13 000–R16 000 R16 000–R30 000 R30 000–R45 000

User experience (UX) lead

Johannesburg N/A N/A R74 000+
Cape Town N/A N/A R65 000+

User experience (UX) designers

Johannesburg R18 000–R27 000 R27 000–R48 000 R48 000+
Cape Town R15 000–R20 000 R20 000–R40 000 R40 000+

User Interface (UI) designers

Johannesburg R17 500–R26 000 R26 000–R40 000 R40 000+
Cape Town R15 000–R20 000 R20 000–R35 000 R35 000+

IT/Tech

Frontend developer

Johannesburg R20 000–R39 000 R39 000–R59 000 R59 000+
Cape Town R18 000–R30 000 R30 000–R49 000 R49 000+

Backend developer

Johannesburg R20 000–R39 000 R39 000–R58 000 R58 000+
Cape Town R18 000–R30 000 R30 000–R47 000 R47 000+

Full–stack developer

Johannesburg R25 000–R34 000 R34 000–R44 000 R44 000+
Cape Town R20 000–R32 000 R32 000–R40 000 R40 000+

QA/test engineers

Johannesburg R32 000–R46 000 R46 000–R58 000 R58 000+
Cape Town R30 000–R44 000 R44 000–R52 000 R52 000+

Data analysts

Johannesburg R12 000–R28 000 R28 000–R55 000 R55 000–R70 000
Cape Town R12 000–R27 000 R27 000–R55 000 R55 000–R69 000

Product owner

Johannesburg R25 000–R38 000 R38 000–R58 000 R58 000–R73 000
Cape Town R25 000–R38 000 R38 000–R58 000 R58 000–R73 000

Scrum masters

Johannesburg R20 000–R30 000 R30 000–R55 000 R55 000–R62 000
Cape Town R18 000–R30 000 R30 000–R54 000 R54 000–R62 000

IT manager

Johannesburg R20 000–R35 000 R35 000–R55 000 R55 000+
Cape Town R17 000–R25 000 R25 000–R45 000 R45 000+

Marketing

Head of digital marketing

Johannesburg N/A R60 000–R68 000 R68 000+
Cape Town N/A R50 000–R58 000 R58 000+

CRM and loyalty manager

Johannesburg N/A R40 000–R50 000 R50 000+
Cape Town N/A R37 000–R47 000 R47 000+

Online marketing manager

Johannesburg N/A R38 000–R48 000 R48 000+
Cape Town N/A R30 000–R35 000 R35 000+

Marketing director/group marketing head/head of brand

Johannesburg R79 000–R86 000 R86 000–R145 000 R145 000+
Cape Town R64 000–R77 000 R77 000–R135 000 R135 000+

Marketing manager

Johannesburg R52 000–R56 000 R56 000–R78 000 R78 000+
Cape Town R48 000–R55 000 R55 000–R65 000 R65 000+

Brand manager

Johannesburg R28 000–R33 000 R33 000–R52 000 R52 000+
Cape Town R22 000–R30 000 R30 000–R48 000 R48 000+

Brand/marketing assistant

Johannesburg R15 000–R21 000 R21 000–R35 000 N/A
Cape Town R15 000–R18 000 R18 000–R27 000 N/A

Corporate

Communications director

Johannesburg R37 000–R55 000 R55 000–R75 000 R75 000–R130 000
Cape Town R32 000–R42 000 R42 000–R62 000 R62 000–R100 000

Communications manager

Johannesburg R30 000–R40 000 R40 000–R68 000 R68 000–R90 000
Cape Town R25 000–R40 000 R40 000–R45 000 R45 000–R75 000

Communications officer/consultant

Johannesburg R20 000–R30 000 R30 000–R40 000 R40 000–R45 000
Cape Town R18 000–R26 000 R26 000–R35 000 R35 000–R41 000

Events manager

Johannesburg R28 000–R35 000 R35 000–R40 000 R40 000–R70 000
Cape Town R20 000–R30 000 R30 000–R33 000 R33 000–R65 000

Events coordinator

Johannesburg R18 000–R22 000 R22 000–R30 000 R30 000+
Cape Town R15 000–R20 000 R20 000–R30 000 R30 000+

Internal communications manager

Johannesburg R27 000–R35 000 R35 000–R48 000 R48 000–R78 000
Cape Town R25 000–R30 000 R30 000–R45 000 R45 000–R60 000

PR consultancies/corporate communications

Managing director

Johannesburg R65 000–R75 000 R75 000–R80 000 R80 000–R130 000
Cape Town R55 000–R65 000 R65 000–R70 000 R70 000–R130 000

Account director

Johannesburg R35 000–R41 000 R41 000–R55 000 R55 000–R68 000
Cape Town R35 000–R40 000 R40 000–R45 000 R45 000–R55 000

Account manager

Johannesburg R25 000–R32 000 R32 000–R38 000 R38 000+
Cape Town R22 000–R26 000 R26 000–R31 000 R31 000+

Account executive

Johannesburg R16 000–R21 000 R21 000–R24 000 N/A
Cape Town R14 000–R19 000 R19 000–R21 000 N/A

Public relations assistant

Johannesburg R10 000–R16 000 R16 000–R19 000 N/A
Cape Town R9 000–R15 000 R15 000–R18 000 N/A

Media

Media director

Johannesburg R40 000–R50 000 R50 000–R55 000 R55 000–R85 000
Cape Town R32 000–R40 000 R40 000–R50 000 R50 000–R80 000

Media planner

Johannesburg R30 000–R33 000 R33 000–R45 000 R45 000–R60 000
Cape Town R22 000–R30 000 R30 000–R37 000 R37 000–R42 000

Media buyer

Johannesburg R16 000–R23 000 R23 000–R33 000 R33 000–R43 000
Cape Town R15 000–R18 000 R18 000–R25 000 R25 000–R30 000

Media strategist

Johannesburg R33 000–R38 000 R38 000–R48 000 R48 000+
Cape Town R25 000–R28 000 R28 000–R38 000 R38 000+

Media sales executive

Johannesburg R25 000–R28 000 R28 000–R40 000 R40 000+
Cape Town R20 000–R25 000 R25 000–R38 000 R38 000+

Media sales director

Johannesburg R38 000–R42 000 R42 000–R55 000 R55 000+
Cape Town R35 000–R40 000 R40 000–R50 000 R50 000+

Media sales digital

Johannesburg R27 000–R35 000 R35 000–R45 000 R45 000+
Cape Town R25 000–R28 000 R28 000–R38 000 R38 000+

Digital media strategist

Johannesburg R40 000–R48 000 R48 000–R58 000 R58 000+
Cape Town R32 000–R40 000 R40 000–R50 000 R50 000+

Campaign manager

Johannesburg R22 000–R32 000 R32 000–R42 000 R42 000+
Cape Town R20 000–R28 000 R28 000–R35 000 R35 000+

See also

  • Salary Survey 2019: Who earns what in adland & marketing in South Africa
  • Salary Survey 2018: Who earns what in adland & marketing in South Africa
  • Salary Survey 2017: Who earns what in adland & marketing in South Africa

 

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