Brands & Branding – Affinity Publishing Section •

Brands & Branding: Brand, and purpose

by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.

Brands & Branding: Exploring femvertising & brand resonance

by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messaging that empower women.

Brands & Branding: How technology’s changing our expectations

Brands & Branding 2019 and Refilwe Maluleke

by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting traditional industries and creating new opportunities.

Brands & Branding: Consumer 2020

by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.

Brands & Branding: Transformations & emergence of brand ecosystems

by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.

Brands & Branding: Consumer disloyalty sweeping the nation

by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.

Brands & Branding: Brand-building — key lessons & insights from Nashua

by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.