Brands & Branding: Transformations & emergence of brand ecosystems

by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.

Heroes & Zeros: Andy Rice’s best (Yellow Pages) & worst (Volvo) ads of the week

Andy Rice (@ricecommaandy) talks about his best (Yellow Pages) and worst (Volvo) adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these brands feature in this week’s Heroes & Zeros webisode.

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