Brands & Branding: Brand, and purpose by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
Brands & Branding: Exploring femvertising & b... by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messagi...
Brands & Branding: How technology’s changing ... by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting t...
Brands & Branding: Consumer 2020 by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major d...
Brands & Branding: Transformations & emergenc... by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance varia...
Brands & Branding: Consumer disloyalty sweepi... by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve...
Brands & Branding: Brand-building — key lesso... by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand...
Brands & Branding: Preventing an issue becomi... by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis ...
Brands & Branding: Reputation risk to inform ... by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
Brands & Branding: Positively different vs co... by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.