by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
Category archives: Brands & Branding – Affinity Publishing
Brands & Branding: Exploring femvertising & brand resonance
by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messaging that empower women.
Brands & Branding: How technology’s changing our expectations
by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting traditional industries and creating new opportunities.
Brands & Branding: Consumer 2020
by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.
Brands & Branding: Transformations & emergence of brand ecosystems
by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
Brands & Branding: Consumer disloyalty sweeping the nation
by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
Brands & Branding: Brand-building — key lessons & insights from Nashua
by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
Brands & Branding: Preventing an issue becoming a crisis
by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
Brands & Branding: Positively different vs commercially irrelevant
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.