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Brands & Branding – Affinity Publishing

by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.

by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messagi...

by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting t...

by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major d...

by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance varia...

by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve...

by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand...

by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis ...

by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.

by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.