by Marc Horne. Here are some cultural shifts that will represent profound strategic opportunities for brands willing not only to embrace them but to lead them.
Tag archives: brand purpose
Brands & Branding: Brand, and purpose
by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
Brands & Branding: Consumer disloyalty sweeping the nation
by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
Brands & Branding: Reinforce your brand with an enabling purpose
by James Maposa. For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring it delivers on its promise over time.