by Carey Finn. The Ogilvy Joburg managing partner PR and influence talks about the real value of communications, PR and branding in times of both crisis and calm.
Tag archives: purpose-driven
Brands & Branding: Brand, and purpose
by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
The Power Report: Please Retail SA, stop going all pseudo on us
by Megan Power. I’ve always hated made-up kids’ names and it’s similar to how I feel about brands that try to impress by using inane descriptors to market their products.
Mission: Make work matter
by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of embedding hope in the consciousness of society and creating purpose-led futures.
Q5: Mandi Fine on striking a balance between science & art [interview]
by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.