by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.
Tag archives: healthcare marketing
The Surgery: Creating magical healthcare comms
by Mimi Nicklin. Surely, of all the briefs you could work on, communicating healthcare — our most-precious human asset — is worth getting excited about?
The Surgery: How often do pharma ads take your breath away?
by Mimi Nicklin. Amongst the negative Cannes Lions dramas recently, there is still a whole lot worth talking about.