by Mimi Nicklin. It’s the end of the year, and it’s too late to start discussing strategy, so let’s talk superheroes instead…..
Tag archives: The Surgery
The Surgery: The age-old ad tactic
by Mimi Nicklin. Car-safety campaigns do this particular tactic notoriously well. But does it work for healthcare?
The Surgery: Creating magical healthcare comms
by Mimi Nicklin. Surely, of all the briefs you could work on, communicating healthcare — our most-precious human asset — is worth getting excited about?
The Surgery: Tech that helps SA consumers cure themselves
by Mimi Nicklin. The biggest opportunity for healthcare providers and suppliers is to recognise the need to empower consumers (and doctors) with self-help tools.
The Surgery: How often do pharma ads take your breath away?
by Mimi Nicklin. Amongst the negative Cannes Lions dramas recently, there is still a whole lot worth talking about.
The Surgery: A new column tracking the betterment trend
by Mimi Nicklin. The trouble with being human is we think too much, and the trouble with being a consumer is we have too much to think about.