by Mimi Nicklin. It’s the end of the year, and it’s too late to start discussing strategy, so let’s talk superheroes instead…..
Tag archives: healthcare communications
The Surgery: The age-old ad tactic
by Mimi Nicklin. Car-safety campaigns do this particular tactic notoriously well. But does it work for healthcare?
The Surgery: Creating magical healthcare comms
by Mimi Nicklin. Surely, of all the briefs you could work on, communicating healthcare — our most-precious human asset — is worth getting excited about?