by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.
Tag archives: analytics
Fair Exchange: Do marketing teams need dedicated data scientists?
by Erna George. Good marketing practice includes strategy development, data sourcing and analysis to understand context and possibilities.
Dave Duarte joins Ogilvy promising the “geekification of the ad industry”
Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).