Reputation boost for Ogilvy as ODMA shows success

The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.

For youth market mobile access to information and communication is the answer

Mobility no longer simply refers to motion, it has also come to describe the untethered use of technology on devices like smart phones, both of which seems to have come together in a perfect storm to enable the revolutions currently sweeping the Middle East and North Africa. Setting these revolutions in motion, is the youth, who organise and spread their message using social networks primarily accessed through mobile devices. These platforms are not only changing how young consumers engage with politics but also with commerce and one another.

Dave Duarte joins Ogilvy promising the “geekification of the ad industry”

Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).

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