by Arthur Goldstuck. In a saturated market, Vodacom’s own branded phones are making a large impact.
Tag archives: cellular
3D phones looks like fun and games, for now
Two 3D phones arriving on the market at the same time with similarly dazzling capabilities suggests the time has come for 3D. Not so fast.
Data now 14% of Vodacom income as smartphone use surge
Vodacom has 4.1-million smartphones in use in the South African market – each averaging 80MB data per month. That has grown data to 14% of revenue, writes ARTHUR GOLDSTUCK.
The ultimate social media strategy is not having one
by Dave Duarte. On Sunday 1st May 2011, Barack Obama announced that Osama Bin-Laden had been killed. The strike against his compound in Pakistan was not televised, but it was tweeted. The thing is, Al-Qaida was already looking irrelevant after the “Arab Spring” – the social-media enabled revolutions that occurred throughout the Middle-East in early 2011.
For youth market mobile access to information and communication is the answer
Mobility no longer simply refers to motion, it has also come to describe the untethered use of technology on devices like smart phones, both of which seems to have come together in a perfect storm to enable the revolutions currently sweeping the Middle East and North Africa. Setting these revolutions in motion, is the youth, who organise and spread their message using social networks primarily accessed through mobile devices. These platforms are not only changing how young consumers engage with politics but also with commerce and one another.
Vodacom name will stay for at least another five years
by Herman Manson. Discussions on rebranding Vodacom have been happening since the world’s biggest telecom brand, Vodafone, announced it would take a majority (65%) share in late 2008, in line with its global practice for majority shareholdings to trade under its corporate branding.
Social networking secures place on the mobile web
Opera Mini, the mobile web browser, has released its monthly State of the Mobile Web report for the month of February 2010. Opera Mini had over 50.5 million users who viewed 22 billion pages in February. Here is a snapshot of the Opera Mini’s South African market:
MTN birthday no celebration
MTN has been told off by the Advertising Standards Committee following complaints lodged against a major promotion and competition celebrating its 15th birthday. Hopefully the ruling will serve to deter unscrupulous cellular providers from taking consumers for a ride with ludicrously priced competitions. MTN, instead of celebrating 15 years in existence, just underscored how far it is removed from consumers, and how little they offer us to celebrate.
Sidestepping interconnect fees, South Africans show innovation
The South African cellular market reached a milestone of 50-milion connections at the end of 2008 – but only 68% of these represented individual users.
The end of the digital devide
The digital devide is no more. Rudy-Nadler Nir argues that with 74% of the world’s population using cellphones there can be no digital divide.