by Herman Manson. Earlier this week, social media users noted the opening of an Absa concept store sporting a blue logotype alongside Barclay’s eagle.
Tag archives: rebrand
Tiger in the ecommerce henhouse
by Herman Manson. Kim Reid, diplomatically perhaps, doesn’t care what the competition of his online retail venture, Takealot.com, is up to. The ecommerce market in South Africa is so nascent that it makes more sense to focus on successfully implementing your own strategy and building your own business, rather than fretting about what other players are doing, he says.
Vodacom name will stay for at least another five years
by Herman Manson. Discussions on rebranding Vodacom have been happening since the world’s biggest telecom brand, Vodafone, announced it would take a majority (65%) share in late 2008, in line with its global practice for majority shareholdings to trade under its corporate branding.
DDB/Draftfcb furore highlights industry confidentiality issues
A sparring match between Vodacom and Cell C has upended the advertising industry and lead to heated debate on whether or not it’s possible for agencies to effectively protect confidential client information.