by Amanda Murray & Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure and skills acquisition processes closely match those of the emerging global gig economy.
Tag archives: africa
Extract: Impact on industries in Africa’s future world of work
by Amanda Murray & Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work means that the continent is well-placed to access the future world of work.
Criteria for tracking Africa-wide brands with 20/20 vision
by Peter Searll & Justin Schwellnus. It is critical to understand how your brand is perceived before moving into a new market.
Dentsu Aegis Network’s African strategy of stealth
by Herman Manson. Dentsu Aegis Network SSA is often highlighted for its smart, strategic moves in a highly competitive marketplace.
In Africa, the youth is the market
by Herman Manson. HDI Youth Marketeers, the youth marketing consultancy, will soon be exiting its teens.
#TheFutureByDesign: Going legit — the future of entertainment in Africa
a #TheFutureByDesign feature. Future By Design speaks to Afrinolly about its business and about the future of streaming content and entertainment in Africa.
#TheFutureByDesign: Google’s big brand impact
a #TheFutureByDesign feature. As the biggest brand in the world of technology, how Google operates in Africa will affect the ecosystems of the countries it is active in. The Future By Design speaks to Google’s Luke Mckend about how the mega-brand thinks about the future of Africa and its future in Africa.
Meet an upgraded Springleap and its meta-consumers
by Herman Manson (@marklives) Once Springleap was famous for the funky but rather expensive T-shirts it produced through crowd-sourced design. Now the business has dropped T-shirts and embraced a new research-centric role under Trevor Wolfe.
Grubstreet: BBC & AFP look to Africa’s tech revolution
by Gill Moodie (@grubstreetSA) Two of the biggest news organisations operating in Africa – the BBC and Agence France-Presse (AFP) – are experimenting with different ways of covering and presenting the continent for the digital age.
One Club’s plans to inspire black talent
by Herman Manson (@marklives) The One Club, a non-profit advertising organisation of One Show Awards and Creative Week fame, recently appointed Ross Chowles of The Jupiter Drawing Room (Cape Town) to its international board of directors.