a The Media Report 2014 feature by Wadim Schreiner. Data is required for businesses to plan — be it in marketing or development or expansion. African data is notoriously bad — incomplete, inconsistent and unreliable. If the continent is to take its place on the world stage, governments and businesses need to find a way to work together to collect and provide the data that will encourage investment and growth.
Tag archives: africa
Smart Africa TV: Gotel’s plans to launch the Al Jazeera of Africa from Abuja
by Russell Southwood (@BalancingActAfr) In this video interview Abukar Abba Tahir, Director, Gotel Communications, discusses the company’s plans to launch the Al Jazeera of Africa from Abuja.
Media Report: Advertising in Africa’s biggest economy
a The Media Report 2014 feature by Gugu Mtshali. The advertising industry in Nigeria has seen significant maturation in both creativity and execution during the past 10 years. As recently as 2008, television commercials and outdoor advertising were more predominantly foreign in format.
Media Report: The beauty of effective OOH advertising in Africa
a The Media Report 2014 feature by Lyn Jones. Research shows that the returns to brands from outdoor advertising is not only booming, but that urban consumers across the continent think that this media beautifies their suburbs and neighbourhoods.
Smart Africa TV: Facebook’s largest African markets
by Russell Southwood (@BalancingActAfr) In this video interview, Nicola D’Elia, head of growth and partnerships, EMEA, Facebook, talks about: Facebook’s subscriber numbers in Africa and its biggest markets; its relationships with mobile operators and the different business models it’s trying; its advertising operation in the region; the work of its strategic alliance Internet.org; and its present and future relationship with developers in the region.
Smart Africa TV: Africa’s biggest football website
In this video interview, Russell Southwood (@BalancingActAfr) talks to Babatunde Olaifa, country manager for Perform for Nigeria, about Goal.com and its investment in African markets.
TBWA plans up to six acquisitions
by Herman Manson (@marklives) TBWA is looking at as many as six more acquisitions spread out over the next four quarters, says Derek Bouwer, CEO at TBWA\South Africa. At the end of 2013, TBWA acquired 80% stake in youth marketing agency, HDI Youth Marketeers. It also increased its stake in marketing agency Openco to 51% from a previous holding of 30%.
Africa Dispatches: Break-out brands
There was a time when Silicon Valley dominated technology’s global brand map. Information and communications technology (ICT) brands like Microsoft, Apple, Cisco, Google and Oracle ruled this world. But the landscape is shifting, reports Jon Pienaar (@j0nn0) in this Mark Magazine: Africa Dispatches feature.
Africa Dispatches: The US$19.9 billion media market
by Mandy de Waal (@mandyldewaal) Growth in media spend in Africa is outpacing the US and Western Europe, while media investments are alive, thanks to the politically connected or business people with big egos and pockets to match. [a Mark Magazine: Africa Dispatches feature]
Smart Africa TV: Egyptian TV satirist Bassem Youssef on fear as a weapon and satire as antidote
by Russell Southwood (@BalancingActAfr) Speaking at the Deutsche Welle Global Media Forum, Egyptian TV satirist Bassem Youssef, creator of the B+ Show (on You Tube) and the TV show Al-Bernameg (roughly translated as The Programme) talks about: using humor and laughter to combat religious fascism and authoritarianism; creating a media that respects people’s intelligence; not buying into the everyday life of propaganda; and satire as a weapon to dissect lies.