by Carey Finn. Ultimately, it’s about public safety and social responsibility, says John Montgomery, GroupM global executive VP of brand safety.
Tag archives: GroupM
Africa Dispatches: The US$19.9 billion media market
by Mandy de Waal (@mandyldewaal) Growth in media spend in Africa is outpacing the US and Western Europe, while media investments are alive, thanks to the politically connected or business people with big egos and pockets to match. [a Mark Magazine: Africa Dispatches feature]
The agency boss who wants to hit the reset button on media
by Herman Manson (@marklives) New MEC Cape Town MD John Beale thinks media agencies are in deep deep trouble, what with a dysfunctional revenue model and an old school obsession with traditional paid-for media, and that they will be toast in five to ten years if lots of things don’t drastically change — such as their business model, positioning and offering.